China is now one of the world’s most sophisticated consumer markets, skewed towards expensive goods and luxury brands.
From wealthy and successful business people to even smaller punters without big incomes are becoming big shoppers. Shopping malls are popping up everywhere and not just in the big cities.The Chinese are increasingly aspirational and conspicuous consumers who are keen to try out new products, especially the ones that have built even a small brands status overseas. These they hold in high esteem because of the quality from being overseas. The Chinese shopper have a global outlook and the more inform consumer now seeking more subtler luxuries.
China is also the world’s largest e-commerce market, with spending now up to $540 billion a year. Unlike other consumer consumption markets, Chinese shoppers have the purchasing power at their fingertips going online from the start. The Chinese consumer is hungry for affordable luxury brands to purchase online or in-store.