2 October 2014

China Business Solutions launches ‘Destination China’ for UK indie games developers.

China Business Solutions launches ‘Destination China’ to help UK indies access the £6.5 billion Chinese video games market

China is expected to surpass the US mobile gaming market this year in 2014, with revenues of $3bn. Already the largest market in the world for online gaming, with online and mobile predicted to achieve double-digit growth this year. The opportunity for UK games businesses in China is truly massive. The Chinese videogame market is set to exceed £6.5bn in 2014 and with 350 million mobile phones sold in China in 2013 and over 170 million mobile game users in China, there is a real demand in China for UK made games and there must be a way for UK companies to tap into this.

China Business Solutions with a track record already in securing deals for UK games companies in China, has built a solid reputation with major Chinese publishers such as Tencent and Perfect World, which are looking to source Western games and talent.
As China is still relatively new territory for most UK businesses, entering the Chinese market remains daunting, with potential pitfalls and cultural misunderstandings. The ‘Destination China’ program delivered by China Business Solutions is designed to support UK developers, technology businesses and digital publishers access the Chinese market successfully.

China Business Solutions helps UK businesses by providing:
• High-level Chinese business and political contacts
• Advice on specific business issues including mergers & acquisitions, investment and licensing
• Insight and bespoke market research, market entry strategies and due diligence
• Introductions to potential Chinese technology, publishing, distribution and funding partners
• Guidance through the process of starting up a business in China
• Cultural liaison services including recruitment of bilingual Chinese staff, translation and business visits
• Insight into what type of games work in China and any regulations which can save valuable development time
• Guidance through the often complex Chinese regulatory environment

Read the case study from Eutechnyx on how we helped them find a local partner and launch the first officially licensed racing game in China here.