China's sheer size of market, post-planned economic system and unique business culture deserves a carefully developed strategy. This can save companies from wasting time and money on wrong investments and wrong approach.
An effective market entry strategy ensures optimal use of corporate resources. We draw upon our joint expertise in business development in both UK and China to help you examine the critical elements:
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Rationale for entry: access to market, low labour manufacturing base, supply chain management...
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Routes-to-market: distribution channels, form of presences in China.
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Location: where to start in China?
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If setting up in China, what is the most suitable structure of entity? How about minimum investment required, tax and HR implications?
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Risks and mitigants: IPR risks and how could you safeguard your valuable assets?
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Implementation: resources, milestones needed to achieve your goals? Where can you find the right staff for your China office?
A well-planned market research provides valuable information and helps to support the development of a sound market entry strategy.Our aim is to help you plan for success in China.
We are here for you step by step, whether you have already some plan to enter China, or yet to even think about it but know you have to go there to explore the market potential.
Click here to download our service leaflet
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